Trip Hashtag: #North2Future, Here’s Why

Trip Hashtag: #North2Future, Here’s Why

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Military people know that it’s very important, above all else, to have a great operation name for whatever it is that you’re doing.

It’s one of the unspoken guiding Defense Department rules. Great operation names make for epic operations. I’m also pretty sure that the more lame whatever it is they are doing, the better the operation name should be. “Operation Alaska Eagle?” Something they’d totally pick for the trip to clean out the porta-potties out in the middle of no where in the Arctic.

So, you can see it’s very important for us to have a good operation name and, because we’re social media folks, a good hashtag for our trip. The purpose of the hashtag is to help you find all of the posts related to the trip. Click through it on Facebook or Instagram and — boom! — there we are.

We hemmed and hawed. We considered “Operation Alaska Eagle.” We asked our Facebook fans. We mulled the problem over tacos. (You know it’s serious when …)

And here’s what we came up with:


Here’s the reasoning:

The Alaska state motto is “North to the Future.” Kind of cheesy, kind of epic. When I read that with a friend I knew we should integrate that somehow into what we are doing. Because, really, we are going to our future. Also cheesy, but entirely true.

At one point in the past year, before “Alaska” ever entered my mind but after we had decided that we needed to start over for the sake of our family, I had joked that if we were really serious we would go as far away (while still in the States) as possible. I said “Maine” — also north, also far.

I believe God has the best sense of humor, especially when it comes to playing with my expectations. So north? Yeah, we’ll go north.

North, to Alaska. #North2Future

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