When Ben Cross took over his family’s UK-based flower farm, he faced an uphill battle of competing against the cheaper flower imported from overseas into UK marketplaces. His British Flowers Rock campaign looks to teach flower buyers the importance of supporting local flower farmers not just for sustainability, but for bringing a slice of their local nature inside.
In this episode Ben talks about what spending time flower farming has taught him about nature, why supporting local farmers – food and flowers – ties us to the outdoors and how bringing cut blooms indoors can increase our appreciation of the outdoors.
[2:27] Ben Cross’s favorite outdoor space
[4:11] How Ben became a person who likes to go outside
[5:50] About Crosslands Flower farm and the British Alstroemeria flower
[8:09] How Ben went from a Marine biologist to a flower farmer
[13:22] The problem with British flowers
[19:57] How cut flowers connect us with nature
[26:44] The importance of local blooms
[30:25] Why it’s important to be connected to your outdoor growing community
[34:00] How to connect with flowers in your local community
[40:51] Ben’s most essential and favorite outdoor gear
[42:11] Ben’s favorite outdoor space